is a magic word capable of being used by select individuals to transform from ordinary humans into superhumans. It is also the name of the custodian of the Rock of Eternity. The current holder of the honorific is The Wizard.

Because Marvel Comics trademarked their Captain Marvel comic book during the interim between the original Captain Marvel's Fawcett years and DC years, DC Comics is unable to promote and market their Captain Marvel/Marvel Family properties under that name. Since 1972, DC has instead used the trademark Shazam! as the title of their comic books and thus the name under which they market and promote the character. Consequently, Captain Marvel himself is sometimes erroneously referred to as Shazam.

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